"Brilliant ideas are simple."
Some years ago a print campaign of Mint-o (a mint deposited candy) attracted the attention of the readers and the Indian advertising fraternity alike. The sheer brilliance of the campaign aroused such a response.
It was a one line campaign that instantly made Mint-o bigger than its traditional rival Polo (maker of a look-alike mint deposited candy).
How?
The campaign read: “Mint-o sponsors Polo”
Written in big bold letters on a blank background, the one liner actually informed the readers about a Mint-o sponsored polo event (a team sport played outdoors on horseback).
But as the knowledge of the two candy makers vying for the same market was very common and the fact that the rival shared its name with the sport; the readers instinctively got the indirect message.
The campaign appeared as if it was telling the world that from now on Mint-o would be sponsoring its rival—Polo. And when an entity sponsors its rival it must be bigger than the rival.
Brilliant ideas are indeed simple.
Here are some other Brilliant Ad campaigns !
Some years ago a print campaign of Mint-o (a mint deposited candy) attracted the attention of the readers and the Indian advertising fraternity alike. The sheer brilliance of the campaign aroused such a response.
It was a one line campaign that instantly made Mint-o bigger than its traditional rival Polo (maker of a look-alike mint deposited candy).
How?
The campaign read: “Mint-o sponsors Polo”
Written in big bold letters on a blank background, the one liner actually informed the readers about a Mint-o sponsored polo event (a team sport played outdoors on horseback).
But as the knowledge of the two candy makers vying for the same market was very common and the fact that the rival shared its name with the sport; the readers instinctively got the indirect message.
The campaign appeared as if it was telling the world that from now on Mint-o would be sponsoring its rival—Polo. And when an entity sponsors its rival it must be bigger than the rival.
Brilliant ideas are indeed simple.
Here are some other Brilliant Ad campaigns !
Posts
